It is unfortunate that despite the craft village being very famous, the villagers cannot sustain their livelihood solely through selling their products. There could be several reasons for this situation:

+ Limited market access: The craft village may not have sufficient access to a wide customer base or distribution channels. This can limit the demand and sales of their products.
+ Lack of marketing and promotion: The villagers may not have the necessary skills or resources to effectively market and promote their products. This can result in low visibility and awareness among potential customers.
+ Competitive market: The craft industry can be highly competitive, with many similar products available in the market. If the villagers are unable to differentiate their products or offer unique value propositions, it can be challenging to attract customers and generate sustainable income.
+ Pricing challenges: Setting appropriate pricing for their products can be a complex task. If the villagers set prices too high, it may deter potential customers. On the other hand, setting prices too low may not cover their production costs and lead to financial difficulties.
To address these challenges and improve their livelihoods, the villagers can consider the following strategies:

+ Market research and product development: Conducting market research to identify customer preferences and trends can help the villagers develop products that have higher demand. They can also focus on creating unique and innovative designs to stand out in the market.
+ Collaboration and networking: Collaborating with other artisans, designers, or organizations can help the villagers expand their network, gain exposure to new markets, and learn from each other's experiences.
+ Enhancing marketing and branding efforts: Investing in marketing and branding activities, such as creating a website, using social media platforms, participating in trade fairs, or collaborating with tourism agencies, can increase the visibility and reach of their products.
+ Diversification of income sources: The villagers can explore additional income-generating opportunities related to their craft skills, such as conducting workshops, offering training programs, or providing custom-made products/services. 
+ Accessing financial support and resources: Seeking financial support or grants from government agencies, NGOs, or microfinance institutions can provide the villagers with the necessary resources to improve their production capacity, marketing efforts, or product quality.
By implementing these strategies and continuously adapting to market demands, the villagers can enhance their chances of sustaining their livelihoods and ensuring the long-term success of the craft village